Originally the link in the left sidebar to the Durham Luxury Report for 2008 took you to a landing page which captured a name and email address that had to be verified before access was given to the report. The system provides statistics on who has shared this information and downloaded the report. There was a small handful of people who shared their email addresses or an invalid one that never downloaded the report. When I added the second report, the Luxury Homebuyers’ Guide, the link I provided on the left went directly to the report and did not require an email address or verification. Without any promotion at all this report has been downloaded twice as much as the other in just a few short weeks.

Since my primary purpose is to get this information about turning around the luxury market in Durham into people’s hands, I’ve changed the link on the sidebar to take you right to the report which is in PDF format and can be downloaded, printed, saved or just read online. I should warn you, this is not a simple topic and the report is long…not book length…but not just a few paragraphs either. So, if you passed up getting the report because you didn’t want to share a valid email address, now you don’t have to worry about that and you can be anonymous. Click here or on Luxury Marketing Report in the sidebar to get your copy.