Offering a Home

It’s Time for Football!

October 1, 2008

My first visit to Durham was almost 45 years ago when I was a high school senior and was being courted as a football recruit by all the Triangle ACC schools and a number of others as well. The planes were propeller driven and they rolled steps out to the runway apron to deplane passengers [...]

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Can Food Bring us Together?

September 22, 2008

For many years the contrast between the vibrancy of the luxury home markets in Durham and those in Chapel Hill has been stark. Chapel Hill has boomed and Durham typically has two and a half years worth of inventory on the market. The joke was that the best thing that could happen to the Durham [...]

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Challenging Negativity

August 14, 2008

There’s a very interesting post over at Reyn Bowman’s blog about the sources of negativity about Durham. Reyn, of course, is the leader of the Durham Convention and Visitors Bureau and for 20 years has researched and documented the sources of negativity about the Durham community.  One conclusion is that much of the word of [...]

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Another Durham Treasure

July 29, 2008

For over 20 years Reyn Bowman has been the leader of the Durham Convention and Visitors Bureau and nobody has spent more energy urging the citizens of Durham to shed our sheepishness and confront those from neighboring communities who badmouth living in Durham. Lots of stuff is coming on line to brag about but some [...]

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Pushing Durham

July 14, 2008

The lead editorial today in the Durham Herald-Sun is headlined “Durham’s message is getting around.” It sites a poll that seems to confirm that the residents of Wake and Orange counties increasingly have a favorable view of Durham. It cites the efforts of the Convention and Visitors Bureau, The Chamber of Commerce and Downtown Durham, [...]

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Price Pressure in the Luxury Market

June 23, 2008

Seth Godin is an author, marketing guru and blogger whose posts are often short and sometimes cryptic but always interesting. This is a short post from June 20th that has relevance in the Durham luxury home market today. Your sales force and your customers may scream that you need to lower your price. It’s not [...]

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Somerhill Gallery Event

June 23, 2008

Lot’s of buzz last week at Rotary about the Somerhill Gallery grand opening event the previous Saturday at the old Venable warehouse in Downtown Durham. The relocation of this long term fixture of the Chapel Hill cultural scene to Durham is just another thing to brag about when marketing Durham’s luxury homes. This video was [...]

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Advice – Good and Bad – from the Queen

June 12, 2008

Barbara Corcoran, according to Fortune Small Business via CNN.Money.com is the self-proclaimed queen of New York real estate. Corcoran founded the Corcoran Group 35 years ago and sold it in 2001 for $66 million. To put it mildly, she is colorful. The profile reports that when sales of her business book Use What You’ve Got [...]

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Why Focus on Durham Luxury Homes

June 5, 2008

I began this blog a few months ago after watching the luxury market in Durham for several years. For most of that time I was a licensed agent but not actively seeking clients.  For almost two years I was helping manage another firm and my bosses wanted me to focus on that and not my [...]

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Branding and Luxury Homes

June 3, 2008

A friend and reader of the Durham Luxury Real Estate blog forwarded an article to me about branding in real estate. The analysis was primarily intended for large national developers but it made some points worth considering in our effort to improve the marketing of luxury properties in Durham. This blog has taken the point [...]

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Real Estate Commissions

May 21, 2008

After college and teaching for several years I decided that I wanted to try the corporate world. When I went shopping for appropriate business attire, a close family friend advised that when I bought a suit to always ask the merchant to throw in a shirt and a tie. Sometimes it worked and sometimes it [...]

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Durham Ranked 12th by Fortune Small Business

May 15, 2008

Fortune Small Business recently ranked Durham number 12 in the country in its list of the 100 best places to live and launch a business. The complete list and the write up on Durham is linked here at the CNNMoney website. The short write-up is what you might expect about the high-tech environment, cultural opportunities, [...]

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Site Change – Easy Access to Lux Report

May 9, 2008

Originally the link in the left sidebar to the Durham Luxury Report for 2008 took you to a landing page which captured a name and email address that had to be verified before access was given to the report. The system provides statistics on who has shared this information and downloaded the report. There was [...]

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Other Voices – Amazing Changes

May 5, 2008

The Herald-Sun offered Paul Andrews the opportunity to talk about why he and his wife chose to live in Durham and how they feel about the decision now. Paul  moved here from the Northeast almost 20 years ago.  His “Other Voices” column on the editorial page of today’s paper adds to the chorus of people who have reflected [...]

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Friday Morning Exercise

May 2, 2008

If you are interested in how luxury homes are being marketed locally you can spend about a half hour on line and learn a lot. As a Broker and REALTOR I have direct access to the information in the Triangle Multiple Listing Service but a better way to get the broad picture is to use [...]

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