Regular visitors to the site may notice that the blog is no longer front and center on the home page. Those of you who read the posts via a RSS feed in a reader like Google Reader may not notice anything. But in place of the blog the new landing page for anyone going to www.DurhamLuxRE.com is a page titled Luxury Neighborhoods. This page has links to a page each for the seven key neighborhoods in Durham with the majority of luxury homes. Each page reflects my take on the character of those neighborhoods. I strongly believe that a key to a better luxury market in Durham is constantly reminding buyer agents all over the Triangle and buyers from all over the world of the unique character of our communities and our neighborhoods. Each neighborhood page also has a link to a search centered on that community for easy access to the available properties in those neighborhoods.
This change marks another step in shifting the emphasis of the site to meet the needs of buyers. This is because…to my surprise…the site does very well on search engine results for luxury homes in Durham which means it is likely to be attracting buyers as well as the potential sellers I have been attempting to solicit through networking and mailings. To supplement this “organic” search engine traffic I am also beginning an Adwords campaign that will rotate an ad in the “sponsored search” column on relevant Google searches. I am determined to put the best aspects or our community up front for potential buyers wherever they are coming from and am hopeful other Durham agents will do the same thing.
