I have made some minor changes to the site to help navigation and to promote the objective of improving market conditions for the Durham luxury market. Quite often people find blogs such as this through search engines. Blogs with frequent posts and links from other sites eventually work their way up the search engine ranking and that is starting to happen. The first priority is to reach sellers with a message about employing more sophisticated marketing techniques in a post-boom market where there are more sellers than buyers. Inevitably this also attracts potential buyers. Therefore it is important that the blog not just preach about the importance to the market of promoting our luxury neighborhood, it has to do it.
The first, and most important thing is to begin posting information about the various neighborhoods and their amenities. The post on historic Hope Valley is the first post with that focus. Secondly, a “category” box has been added to the sidebar so that someone exploring the site can go directly the to topics that most interest them.
Finally, a report is being developed that will be offered free through a link in the sidebar to buyers interested in the Durham Luxury Market.
