Why do the luxury homes in Wake, Orange and even Chatham sell more readily than those in Durham? For the most part, access to major highways, the airport, shopping, healthcare and the major employment centers is just as good or better. Convenience is a good thing but it can be trumped by a community’s image. The “Marketing Directors” or listing agents of luxury homes in Durham must do their part to change Durham’s image to improve the market for these homes.
